Jala Design Blog
Marketing Database
Posted by: Jarrad Langdon on 13 January 2009
Getting permission to send customers an email is probably one of the hardest and most important, things you can do as a business owner. When you first start email marketing, it's normal to have a small list. It takes effort to get into the habit of asking for e-mail addresses. Read More
Website Analytics
Posted by: Jarrad Langdon on 29 October 2008
Website analytics means the study of the impact that a website has had on its users. For example, which products sell best online? What pages do visitors spend most time on? Is the registration process a turn-off? But that’s not all. Website analytics can provide a whole lot of information in fine detail, thereby bringing valuable insight to marketers looking to refine their online marketing strategies. Read More
Choosing a Business Name
Posted by: Jarrad Langdon on 28 May 2008
Your business name is important, not just at the onset of a new business, but as the business develops or diversifies. Often the first impression of your business is made from its business name; it's a key factor contribution to your identity and image. Read More
Choosing a Domain Name
Posted by: Jarrad Langdon on 29 April 2008
A domain name is the first step towards starting your online business. Don't be fooled into thinking that it’s a simple case of registering your company name with “.com.au” attached to the end. There are many considerations when purchasing and registering a domain name, some of which you may be aware of and others that don’t present themselves as obvious. Read More
Business Card Etiquette
Posted by: Jarrad Langdon on 31 March 2008
If you always find yourself without a business card, you're probably losing money; or at least the chance of making money. Your business card, more than any other marketing collateral, is what your contacts rely upon to remind them why they should do business with you. Read More
Pay Per Click Advertising
Posted by: Jarrad Langdon on 19 February 2008
Pay Per Click” advertising can deliver fantastic results for some clients in driving prospective customers to their website. Read More
Out Of Date Logos
Posted by: Jarrad Langdon on 31 October 2007
Your logo plays a critical role in your overall marketing strategy. It provides instant and powerful brand recognition, identifies your company in the market place, and differentiates your brand from your competitors. Read More
Is Your Website Working?
Posted by: Jarrad Langdon on 25 September 2007
What makes a website successful? What attracts visitors? What makes them stay? What turns visitors into clients? There are a few fundamental attributes that can make your website stand out from the rest. Read More
Stand By Your Brand
Posted by: Jarrad Langdon on 28 August 2007
Subconsciously, customers factor brands into every purchase. The stronger the brand, the clearer the position it occupies in their minds, and the more value it has. This means it’s more likely they will choose that brand - again and again - over that of the competition. So the goal when building brands is to create an emotional connection with the consumer, and the stronger this connection, the stronger the loyalty you’ll attract. Read More
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