Choosing a Business Name
Your business name is important, not just at the onset of a new business, but as the business develops or diversifies. Often the first impression of your business is made from its business name; it's a key factor contribution to your identity and image.
The name you choose should:
- Be memorable
- Be easy to pronounce and spell
- Be original and not too similar to existing business names,
company names or trademarks - Be appropriate, professional and not offensive
- Say what you want it to say about your business, products and services
Be careful using a specific location in your business name. If you move across town or across the country your name may become a problem. The same applies to the products or services you provide - there is a chance these may change in the future, so try not to be too specific what you include in your business name.
As part of the naming process, try searching Google for your potential business name (put it inside double quote marks when searching). See if there are any other businesses with the same name, particularly in the same country or local area.
There are many options for your business name. Brainstorm potential names by writing out a list of all the possible choices. Eventually, the right name for your business will become obvious.
One you have selected the business name you would like you can then register the name with your local authorities.
Domain names
It is wise to check the available domain names before choosing a business name. Good domain names are harder and harder to find, so it pays to make sure the domain name you want is available before choosing your business name. Choosing a domain name is an important part of setting up your business, so take some time to research it and select wisely.
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