Is Your Website Working?
What makes a website successful? What attracts visitors? What makes them stay? What turns visitors into clients? There are a few fundamental attributes that can make your website stand out from the rest.
An effective website should provide your visitors and potential clients with a unique experience and leave them with a lasting impression. With a good design, nice clean layout, good graphics work, and colour coordination, your visitors should be able to absorb the theme of your website, quickly identify its purpose and be enticed to spend time exploring information about your company.
Your website should also be informative. But don’t think that more information is better. The word “informative” in that sense implies more “educational” than “descriptive”. Educate your target audience about your company and its services - show them that you know about their problems and can offer an effective solution. Don’t overload your visitors with technical details or they won’t read it at all.
Another important factor is the ease of navigation. A complex process in moving from screen to screen will quickly frustrate visitors, particularly those who are inexperienced surfers. Keep it simple and logical so visitors can easily go from a to z with a minimum of delays in retrieving information.
You have to make your website load as fast as possible. However, it doesn’t mean that your website should be ‘graphics-depleted’ or lack interactive features. To apply this rule correctly you should know your audience first. If the majority of your visitors have broadband, they may be looking for a richer online experience with high quality images, Flash animation, and multimedia elements. Besides easy navigation and use, people want and expect a website to load quickly and to be visually appealing.
Statistics show that if a website doesn’t meet expectations, 70% of visitors will not return. They’ll visit you and leave and you’ll never know.
Your website might not have changed for a while, but the Internet has been changing. The latest surveys show that people’s online expectations have skyrocketed over the last few years and they’re quick to reject any website that doesn’t keep up. If you can improve your website yourself - great! But don’t overestimate your abilities
If you want an attractive, well designed website that stands out, then Jala Design can help. Let us do that work while you can focus on the most important thing - running your business!
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