Out Of Date Logos
Your logo plays a critical role in your overall marketing strategy. It provides instant and powerful brand recognition, identifies your company in the market place, and differentiates your brand from your competitors.
Trademarks and logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organisation with a means of delivering to your customers an unequivocal and uniform message. A logo only takes on any real meaning if it associates with a product, a service, a business or a corporation. It derives its meaning and usefulness from the quality of that which it symbolises.
The quality of your logo can mean the difference between success or failure of your company’s marketing strategies. It can be that simple!
Is it time you took a closer look at the effectiveness of your current logo?
- Does it identify your company, product or service?
- Is it unique and does it differentiate you from the mass of other similar companies?
- Does it communicate information as to your products’ value and quality?
- Is it functional and can it be used in different media and contexts while retaining its integrity?
- Does it abide by basic design principles of space, colour, form, consistency and clarity?
- Does it represent potentially valuable assets?
If you are unable to answer ‘yes’ to the above questions,it is probably time you thought about updating your current logo.
This does not necessarily mean having a totally new design created. It is possible that the design of your current logo need only be refined to make it more relevant to today.
Two of the world’s leading oil companies - BP and Shell - refurbish their logos regularly. One of the most interesting cases in recent years of a company creating a new brand name and logo is Federal Express who reinvented themselves as the popular abbreviation FedEx. Besides creating a much stronger, shorter brand name, they reduced the amount of colour used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs alone.
If, however, you believe your current logo is in the stone age and no longer embodies your company’s image then it is probably time for a new logo design.
At this point it is important you ask yourself some key questions.
- What symbolises the quality of your company’s product or service?
- Who is your market?
- Who is your competition?
- How do you market yourself now?
- How do you intend to market yourself in the future?
- How do you plan to grow the business?
- Where will you be in 5, 10 or 20 years?
- Will you still have the same image as today?
Jala Design has successfully redesigned and redefined a number of their clients’ logos and would be happy to discuss the various options with you.
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