Website Analytics

Website analytics means the study of the impact that a website has had on its users. For example, which products sell best online?  What pages do visitors spend most time on? Is the registration process a turn-off? But that’s not all. Website analytics can provide a whole lot of information in fine detail, thereby bringing valuable insight to marketers looking to refine their online marketing strategies.

The internet offers opportunities for business to grow and increase their revenue. Hence, the internet has become a fiercely competitive market place. In such a competitive environment, you have to know what works and what doesn't. Without measuring your website analytics you are not giving your company a chance to understand your site visitors.

Website analytics can show you:

Number of visits: This is the figure that shows how popular your website is. This is the number of different visitors who came by your site over a particular period of time.

Pages viewed: This is the number of pages that were looked at over a particular period of time. It's another way of measuring the success of the website.

Country: You can find out which countries your visitors are accessing your website from.

Referring Sites: Describes the website address where a visitor was before they came to your site. This gives you some idea of the websites or search engines that are referring traffic to your site and is also useful when considering your marketing plan. For example, you may notice you get the majority of visitors via Yellow Pages Online, so it may be worthwhile upgrading your marketing budget for a slightly higher profile advert.

Search phrases: These are the words and phrases that your viewers used to search for your website. It is important to take notice of this as it may be good to weave more of the popular words into your content.

Time spent: Measuring the amount of time visitors are spending on your website is also a very handy statistic. This helps you determine if visitors are taking a quick look, then leaving, or if they’re staying for longer and actually reading your material with the view to possibly taking action. If the majority of your visitors are not staying, this is a red flag for you to review your site content and look at ways to attract and hold visitors’ attention.

Performance

Measuring performance of traditional marketing strategies such as magazine or post card mailings is very difficult. You can say it worked or it failed based on sales, but you don't know the details about what part of the ad was effective. How often people looked at the ad and for how long? With website analytics, you can get a greater understanding of where and how effectively you spend your marketing dollars.

Web analytics should be part of your business analytics efforts. Just like you measure your sales and revenue, you should measure your website analytics.

If you are not sure how to access your website statistics report, contact Jala Design and find out how today.

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