Types Of Email Marketing

To a lot of people, the term "email marketing" automatically conjures images of an email intent on one thing - selling. In actual fact, there are a number of types of email communications you can pitch to your clients, some of which are not directly sales related but can certainly contribute to their bottom line in other ways.

• Quick Announcements
  
  Often called postcard emails, these are simple, brief announcements you may want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.
  
  
• Email Newsletters
  
  The primary purpose of an email newsletter is to build upon the relationship you have with your customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
  
  
• Catalog Emails
  
  A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage your customers to purchase.
  

When considering which types of email to promote, it's important to remember that you don't need to take a one-size-fits-all approach. You may be suited to email newsletters, rather than one-off announcements, while the reverse might apply to others.

Email Marketing

Testimonial

We had a few false starts with other companies; but from the first phone call with Jala Design we were confident in their ability and efficiency. Tina McDougall - Sydney Horticultural